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Trailblazer: The Power of Business as the Greatest Platform for Change

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The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work What’s the secret to continuous growth and innovation in aTimes bestseller Principles:the New/>“The The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work What’s the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Advance praise for Trailblazer “In Trailblazer , Benioff shares how his business  became hugely successful not in spite of his determination to do what he believed was the right thing,  but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact during their lives.”—Jane Goodall, Primatologist and world-renowned conservationist


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The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work What’s the secret to continuous growth and innovation in aTimes bestseller Principles:the New/>“The The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work What’s the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Advance praise for Trailblazer “In Trailblazer , Benioff shares how his business  became hugely successful not in spite of his determination to do what he believed was the right thing,  but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact during their lives.”—Jane Goodall, Primatologist and world-renowned conservationist

30 review for Trailblazer: The Power of Business as the Greatest Platform for Change

  1. 4 out of 5

    Sarah Amin

    Over the past 7 years working in the Salesforce ecosystem, the community has had the largest impact. The Salesforce community or 'Ohana' - is the most welcoming and encouraging community I've ever been a part of, making this former Biochemist feel comfortable as an #accidentaladmin turned #awesomeadmin. Marc's book tells the story behind the culture and values of an organization consistently rated as one of the best places to work. It's clear that the culture and values of Salesforce as an organ Over the past 7 years working in the Salesforce ecosystem, the community has had the largest impact. The Salesforce community or 'Ohana' - is the most welcoming and encouraging community I've ever been a part of, making this former Biochemist feel comfortable as an #accidentaladmin turned #awesomeadmin. Marc's book tells the story behind the culture and values of an organization consistently rated as one of the best places to work. It's clear that the culture and values of Salesforce as an organization are what attract an amazing community of Salesforce users that continue to grow and welcome many. Salesforce sets an example that we can (and should) make an impact while leading and innovating. I enjoyed Marc's weaving of personal stories to connect to business strategy and values. His honesty about his failures and striving for growth and improvement bring a realness to his writing. This review was based on an advanced copy of the book.

  2. 4 out of 5

    Michael Payne

    Benioff refer often to this quote from Albert Einstein: “If I had an hour to solve a problem, I'd spend fifty-five minutes thinking about the problem and five minutes thinking about solutions.” Think about that. Read the book. Drive change. Change. PS - Re: Salesforce Tower. Hey Marc, Go Anywhere! It works. Think about that.

  3. 5 out of 5

    Alok Kejriwal

    One paragraph review - If you want to learn Business insights, pains & losses that Marc experienced while building Salesforce, you'll be disappointed. If you want to learn how a massively successful digital entrepreneur views the world & what he does to bring change, you will be delighted. My highlights: - Marc's spiritual leaning. He was blessed by Amma (hugging saint) before his success. He is a devout follower of Thich Nhat Hanh the super popular Vietnamese Spiritual l One paragraph review - If you want to learn Business insights, pains & losses that Marc experienced while building Salesforce, you'll be disappointed. If you want to learn how a massively successful digital entrepreneur views the world & what he does to bring change, you will be delighted. My highlights: - Marc's spiritual leaning. He was blessed by Amma (hugging saint) before his success. He is a devout follower of Thich Nhat Hanh the super popular Vietnamese Spiritual leader. Marc makes a deep point about why meditation is a MUST to succeed in Business. - His relentless pursuit to GIVE back. I've read a lot of Business books but this one seems DEVOTED to helping people. - The EXTRAORDINARY incident of his meeting with Steve Jobs that resulted in the creation of the App Store. - The open, transparent, almost childlike narration of the mistakes & learnings he made while building Salesforce. - The concept of making Community service a paid responsibility as an employee. (something I want to start at my Companies. I want to meet Marc and hug him.

  4. 5 out of 5

    Brad Revell

    My review is here: https://www.bradrevell.com/?p=1429 Three key takeaways from the book: 1. What would your answer be if you asked what is the most important aspect of your organization? Your revenue, profits, shareholders, customers or employees? Benioff says it is values and that trust is the #1 value. 2. If you focus the majority of time on the problem (versus on the solution), the solution will become apparent. 3. Companies should be doing good versus doing well. A slight play of words, however, import My review is here: https://www.bradrevell.com/?p=1429 Three key takeaways from the book: 1. What would your answer be if you asked what is the most important aspect of your organization? Your revenue, profits, shareholders, customers or employees? Benioff says it is values and that trust is the #1 value. 2. If you focus the majority of time on the problem (versus on the solution), the solution will become apparent. 3. Companies should be doing good versus doing well. A slight play of words, however, important to think above and beyond just shareholder value.

  5. 5 out of 5

    Daniel Ballinger

    I was provided an advanced copy for review via the Salesforce MVP program. With my day job being entwined with Salesforce for over the last decade I've lived through many of the events that are covered in the book. Albeit that was as someone outside the mothership. I found the book gave a different internal perspective on many of those same events. It was interesting to read about how the core values that are so often highlighted as part of Salesforce's culture evolved and I was provided an advanced copy for review via the Salesforce MVP program. With my day job being entwined with Salesforce for over the last decade I've lived through many of the events that are covered in the book. Albeit that was as someone outside the mothership. I found the book gave a different internal perspective on many of those same events. It was interesting to read about how the core values that are so often highlighted as part of Salesforce's culture evolved and were refined over time and events that put them to the test. I know it isn't the focus of the book, but I personally found the first chapter on the Benioffs of San Francisco the most compelling. How Marc's relationship with his parents and grandparents helped form his values. The connection between Marvin Lewis and BART. Walking to the future site of the Transamerica Pyramid. If I'm honest, I almost universally read Sci Fi, but I found this a worth while look into Benioff's approach to company culture.

  6. 5 out of 5

    Jessica Haider

    Not just a business book but a book about how important values should be in business. Marc Benioff is founder and co-CEO of salesforce. For most of my adult life, I worked at a salesforce competitor, so I have been in the "software" environment that he talks about in this book. This book isn't directly about salesforce, but Benioff uses examples from his experiences at the company and at previous jobs as he talks about how important values are in business and in life. Benioff covers topics rangi Not just a business book but a book about how important values should be in business. Marc Benioff is founder and co-CEO of salesforce. For most of my adult life, I worked at a salesforce competitor, so I have been in the "software" environment that he talks about in this book. This book isn't directly about salesforce, but Benioff uses examples from his experiences at the company and at previous jobs as he talks about how important values are in business and in life. Benioff covers topics ranging from workplace equality (whether gender, race, LGBTQ etc.), customer success, innovation and more. Benioff's message is that corporations don't need to just focus purely on making more money, they should also focus on doing good in the world. I won a free copy of this book in a goodreads giveaway.

  7. 5 out of 5

    Michael Jones

    Well written book and very interesting. Unlike most "CEO books", which are usually ghost-written, self-aggrandizing wastes of time and paper, this book gives us insights into Marc as a person, and into the foundational values of Salesforce as it began. There are great examples of how a leader is tested and challenged, and how being such a public face to a company can impact every aspect of the life of that CEO as well as their family. As an employee of Salesforce, this book makes me even more pr Well written book and very interesting. Unlike most "CEO books", which are usually ghost-written, self-aggrandizing wastes of time and paper, this book gives us insights into Marc as a person, and into the foundational values of Salesforce as it began. There are great examples of how a leader is tested and challenged, and how being such a public face to a company can impact every aspect of the life of that CEO as well as their family. As an employee of Salesforce, this book makes me even more proud of where I work and the people with whom I have the pleasure of working with to make our customers successful. The values stated in this book are real, and we try our best to live up to them every day.

  8. 4 out of 5

    Stevo Brock

    This book was a Best of the Best for the month of November, 2019, as selected by Stevo's Book Reviews on the Internet / Stevo's Nobel Ideas. You can find me at http://forums.delphiforums.com/stevo1, on my Stevo's Novel Ideas Amazon Influencer page (https://www.amazon.com/shop/stevo4747), on Twitter (https://twitter.com/Stevo4747), on LinkedIn (https://www.linkedin.com/in/brocksteve/) or search for me on Google for many more reviews and recommendations.

  9. 4 out of 5

    Mo Arshath

    Marc Benioff shares how the core values of Salesforce helped them in critical situations and by using 1% of their Equity - 1% of Product - 1% of Employee time is dedicated to giving back they are creating a dent in the world. In spite of aligning the core values in giving back to the society Salesforce being the tech darling for its employees and the investors is the living proof that for a business of the future the primary goal is no longer an option to do well without doing good.

  10. 5 out of 5

    Jennifer Lange

    Can you have ethics AND make money? Oh heck yeah! Salesforce (under Benioff’s leadership) has been doing just that. From its founding, through its ups and downs - trust is the key value. And I was surprised and happy to read more about the bad times; Benioff and Langly didn’t sweep them under the rug: they confronted them head on - in the book, and IRL.

  11. 4 out of 5

    Damien

    Were I not a Salesforce employee, and got the book for free, I would never have read this kind of book. It came out as a good surprise. I expected it to be entirely marketing. It's really more of an autobiography which is quite enjoyable.

  12. 5 out of 5

    Brandon L.

    Great Story! I really enjoyed this story. A true case of a business leading by example. Highly recommend this book to anyone, but especially to those who have majored or will major in business. You’ll see the concepts and theories come to life.

  13. 5 out of 5

    Bill Florio

    I like reading stories about big companies, I generally don't like autobiographical works. In any case, I think a lot of the leadership Marc exerts sets an example for other businesses leaders and I'm glad he's documented his approach of doing *good* while doing "well".

  14. 4 out of 5

    Lee

    A good book about workplace culture. Are you using your profits to make the world a better place.

  15. 4 out of 5

    Daniel Ballinger

    I was provided an advanced copy for review via the Salesforce MVP program. With my day job being entwined with Salesforce for over the last decade I've lived through many of the events that are covered in the book. Albeit that was as someone outside the mothership. I found the book gave a different internal perspective on many of those same events. It was interesting to read about how the core values that are so often highlighted as part of Salesforce's culture evolved and I was provided an advanced copy for review via the Salesforce MVP program. With my day job being entwined with Salesforce for over the last decade I've lived through many of the events that are covered in the book. Albeit that was as someone outside the mothership. I found the book gave a different internal perspective on many of those same events. It was interesting to read about how the core values that are so often highlighted as part of Salesforce's culture evolved and were refined over time and events that put them to the test. I know it isn't the focus of the book, but I personally found the first chapter on the Benioffs of San Francisco the most compelling. How Marc's relationship with his parents and grandparents helped form his values. The connection between Marvin Lewis and BART. Walking to the future site of the Transamerica Pyramid. If I'm honest, I almost universally read Sci Fi, but I found this a worth while look into Benioff's approach to company culture.

  16. 4 out of 5

    Jackie Quint

  17. 4 out of 5

    Erica Shiffman

  18. 5 out of 5

    Gita

  19. 4 out of 5

    Jim Cao

  20. 4 out of 5

    Daniel Ballinger

  21. 4 out of 5

    Willem

  22. 5 out of 5

    Chase Allen

  23. 4 out of 5

    Glenn Henderson

  24. 4 out of 5

    Barry Papa

  25. 4 out of 5

    Jiaqi Wu

  26. 5 out of 5

    Stevo Brock

  27. 4 out of 5

    Alejandro Marquez

  28. 5 out of 5

    Caroline

  29. 5 out of 5

    Matt

  30. 5 out of 5

    Prince

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