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Trailblazer: The Power of Business as the Greatest Platform for Change

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The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of theNew York TimesbestsellerPrinciples: Life and Work What’s the secret to The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work What’s the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Advance praise for Trailblazer “In Trailblazer , Benioff shares how his business  became hugely successful not in spite of his determination to do what he believed was the right thing,  but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact during their lives.”—Jane Goodall, Primatologist and world-renowned conservationist


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The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of theNew York TimesbestsellerPrinciples: Life and Work What’s the secret to The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work What’s the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Advance praise for Trailblazer “In Trailblazer , Benioff shares how his business  became hugely successful not in spite of his determination to do what he believed was the right thing,  but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact during their lives.”—Jane Goodall, Primatologist and world-renowned conservationist

30 review for Trailblazer: The Power of Business as the Greatest Platform for Change

  1. 4 out of 5

    Alok Kejriwal

    One paragraph review - If you want to learn Business insights, pains & losses that Marc experienced while building Salesforce, you'll be disappointed. If you want to learn how a massively successful digital entrepreneur views the world & what he does to bring change, you will be delighted. My highlights: - Marc's spiritual leaning. He was blessed by Amma (hugging saint) before his success. He is a devout follower of Thich Nhat Hanh the super popular Vietnamese Spiritual leader. Marc makes One paragraph review - If you want to learn Business insights, pains & losses that Marc experienced while building Salesforce, you'll be disappointed. If you want to learn how a massively successful digital entrepreneur views the world & what he does to bring change, you will be delighted. My highlights: - Marc's spiritual leaning. He was blessed by Amma (hugging saint) before his success. He is a devout follower of Thich Nhat Hanh the super popular Vietnamese Spiritual leader. Marc makes a deep point about why meditation is a MUST to succeed in Business. - His relentless pursuit to GIVE back. I've read a lot of Business books but this one seems DEVOTED to helping people. - The EXTRAORDINARY incident of his meeting with Steve Jobs that resulted in the creation of the App Store. - The open, transparent, almost childlike narration of the mistakes & learnings he made while building Salesforce. - The concept of making Community service a paid responsibility as an employee. (something I want to start at my Companies. I want to meet Marc and hug him.

  2. 5 out of 5

    Michael Payne

    Benioff refer often to this quote from Albert Einstein: “If I had an hour to solve a problem, I'd spend fifty-five minutes thinking about the problem and five minutes thinking about solutions.” Think about that. Read the book. Drive change. Change. PS - Re: Salesforce Tower. Hey Marc, Go Anywhere! It works. Think about that.

  3. 5 out of 5

    Glen

    I won this book in a goodreads drawing. A very egocentric biography about a tech CEO who finds success empty, goes to India, and becomes annoying. He becomes almost a caricature of what a Bay Area CEo should be, according to Bay Area types. His lack of self awareness is sad and funny at the same time.

  4. 4 out of 5

    Susie Turk

    As a Salesforce employee, I was familiar with a lot of the content in the various chapters because they were very consistent with the culture I've experienced over the last 7 years. I was really interested to learn about Marc's history and how his maternal grandfather( who was a pioneer of BART) and how his father (who was an entrepreneur selling mens' clothing) influenced him. His grandfather was a believer in social justice who would regularly hand homeless people $20. His father was greatly As a Salesforce employee, I was familiar with a lot of the content in the various chapters because they were very consistent with the culture I've experienced over the last 7 years. I was really interested to learn about Marc's history and how his maternal grandfather( who was a pioneer of BART) and how his father (who was an entrepreneur selling mens' clothing) influenced him. His grandfather was a believer in social justice who would regularly hand homeless people $20. His father was greatly focused on customer success. Both of those are visible in Marc's views and the Salesforce culture. I've witnessed several of the things Marc discusses from the employee's perspective, so it was really interesting to hear his side of things. For example, I was very proud of his stance against the "Religious Freedom" Act in Indiana and then subsequent similarly proposed laws in other states; it was interesting reading about this from his perspective. Likewise, I worked with one of the authors of the petition against selling Salesforce to CBP, so I was interested reading about his experience. I have been very proud to work at Salesforce and have been greatly inspired by Marc. This is a great book for anyone in the business world to read because everyone can be an agent of change.

  5. 5 out of 5

    Sarah Amin

    Over the past 7 years working in the Salesforce ecosystem, the community has had the largest impact. The Salesforce community or 'Ohana' - is the most welcoming and encouraging community I've ever been a part of, making this former Biochemist feel comfortable as an #accidentaladmin turned #awesomeadmin. Marc's book tells the story behind the culture and values of an organization consistently rated as one of the best places to work. It's clear that the culture and values of Salesforce as an Over the past 7 years working in the Salesforce ecosystem, the community has had the largest impact. The Salesforce community or 'Ohana' - is the most welcoming and encouraging community I've ever been a part of, making this former Biochemist feel comfortable as an #accidentaladmin turned #awesomeadmin. Marc's book tells the story behind the culture and values of an organization consistently rated as one of the best places to work. It's clear that the culture and values of Salesforce as an organization are what attract an amazing community of Salesforce users that continue to grow and welcome many. Salesforce sets an example that we can (and should) make an impact while leading and innovating. I enjoyed Marc's weaving of personal stories to connect to business strategy and values. His honesty about his failures and striving for growth and improvement bring a realness to his writing. This review was based on an advanced copy of the book.

  6. 4 out of 5

    Sarah

    Partly a business memoir, partly a Salesforce promotion...not badly written and not a bad dude, but I think the main reason to read it is if you're a Salesforce superfan.

  7. 4 out of 5

    Brad Revell

    My review is here: https://www.bradrevell.com/?p=1429 Three key takeaways from the book: 1. What would your answer be if you asked what is the most important aspect of your organization? Your revenue, profits, shareholders, customers or employees? Benioff says it is values and that trust is the #1 value. 2. If you focus the majority of time on the problem (versus on the solution), the solution will become apparent. 3. Companies should be doing good versus doing well. A slight play of words, however, My review is here: https://www.bradrevell.com/?p=1429 Three key takeaways from the book: 1. What would your answer be if you asked what is the most important aspect of your organization? Your revenue, profits, shareholders, customers or employees? Benioff says it is values and that trust is the #1 value. 2. If you focus the majority of time on the problem (versus on the solution), the solution will become apparent. 3. Companies should be doing good versus doing well. A slight play of words, however, important to think above and beyond just shareholder value.

  8. 4 out of 5

    Sudharsan

    The author, CEO of Salesforce, a Fortune 500 company, makes a case for why we people don't have to choose between values and Profit. Marc falls short on this aspect. The book is full of anecdotes from Salesforce with the obstacles they faced and how they overcame with values. But, while the argument makes sense for a rosy tech company like Salesforce with high margins, it doesn't provide a framework for harder questions that might arise when profits are lacking.

  9. 4 out of 5

    Bianca

    I was very skeptical at first reading a book written by some tech CEO about business stuff. I am so glad I cracked it open and started reading it. I really appreciate Marc Benioff and his work as CEO. It was refreshing to see the ways in which he has made such a positive difference in our world and his perspective on the responsibilities of companies!

  10. 5 out of 5

    John Wimmer

    We recieved "Trailblazer" from a Good reads giveaway, and it's packed full of modern business wisdom. The author, Mark Benioff is a sucessful software developer. We read how he developed the love for computers at an early age, and went on to found Salesforce. Salesforce is a multiplayer billion dollar software corporation, located in San Francisco California. He explores the nature of Salesforce, and creates a viable future for business leaders. Always hopeful for a sucessful future, Mark We recieved "Trailblazer" from a Good reads giveaway, and it's packed full of modern business wisdom. The author, Mark Benioff is a sucessful software developer. We read how he developed the love for computers at an early age, and went on to found Salesforce. Salesforce is a multiplayer billion dollar software corporation, located in San Francisco California. He explores the nature of Salesforce, and creates a viable future for business leaders. Always hopeful for a sucessful future, Mark Benioff asks us all to join him on his journey. Well recommended for all.

  11. 5 out of 5

    Jo * Smut-Dickted *

    As someone who often interacts with Salesforce folks (I live in the Bay Area) I'd heard here and there that Benioff was a different kind of leader. This book really brought home just how different he is. I found a lot of striking sayings or quotes (not sure which honestly) that resonated with me. Perhaps due to the elements of meditation and awareness it was more than a little bit spiritual almost. When he discussed priorities he states the obvious which is if everything is a priority, nothing As someone who often interacts with Salesforce folks (I live in the Bay Area) I'd heard here and there that Benioff was a different kind of leader. This book really brought home just how different he is. I found a lot of striking sayings or quotes (not sure which honestly) that resonated with me. Perhaps due to the elements of meditation and awareness it was more than a little bit spiritual almost. When he discussed priorities he states the obvious which is if everything is a priority, nothing is. This is a key issue in organizations today (esp. non profit education where I came from) because there are so many initiatives and projects it can feel chaotic, people get fatigued, and even whens something gets done there is rarely any attempt to go back and measure it's success. I consider that a failure of leadership to provide the right guiding questions and priorities to enable the decisions for action, follow through, and (most importantly to me) the assessment of results. These are the elements I took away I found very helpful (restatements perhaps of what I knew but I like the language and order): "What is the vision for what I want to achieve?" "What's important to me about this goal? " What are the values supporting this vision?" Weighing importance - what is MOST important. MAKE THE DECISION. After that comes methods - What are the action and steps everyone needs to take to get the job done including cost (ranked and prioritized), what are the obstacles that will need to be overcome to achieve the vision, what challenges, problems, and issues are standing between you and success. Again what's the most critical and how are we going to resolve them. Lastly - YAY! "How will we know we were successful" "What does success look like" data and metrics He calls it V2MOM - Vision, Values, Methods, Obstacles, and Measures As a framework it works well. For the business knowledge I got I'd give a 4 but I have to give the extra star for two things: the narration was outstanding and really expressed I think the character of Benioff and the story (largely of course about Salesforce) and the underlying messages that made me think differently about why we (define however you like) do things. As others have noted this is hugely about values and, regardless of it being a bit of a commercial for SalesForce, I think Benioff nails all the "why" of this being so important and likely increasingly so in the future. I really enjoyed it!

  12. 5 out of 5

    Igal Levy

    If you’re familiar with Salesforce, or San Francisco politics, that’s reason enough to read this book. I enjoyed it because I recognize many of the people and events that Benioff writes about, and was able to learn some new facts. The book focuses on Benioff (and therefore Salesforce’s) quest to do good, not just well, and on the resulting challenges and rewards. Business, and large corporations in particular, have not just a duty to their shareholders in our times, but to stakeholders, which If you’re familiar with Salesforce, or San Francisco politics, that’s reason enough to read this book. I enjoyed it because I recognize many of the people and events that Benioff writes about, and was able to learn some new facts. The book focuses on Benioff (and therefore Salesforce’s) quest to do good, not just well, and on the resulting challenges and rewards. Business, and large corporations in particular, have not just a duty to their shareholders in our times, but to stakeholders, which include employees, customers, the local community ... just about everybody, in fact. The tack is a bit simplistic, but Benioff does acknowledge the difficulty of situations when deeply held values are in conflict, not to mention threatening the bottom line. While it does seem a little far fetched to think that the very corporations who’ve led us to this state of extreme inequality and environmental calamity will become the knights in shining armor, Benioff does seem earnest about wanting to bring positive change to the (wrong) way we’ve been doing things, and he has certainly put his money where his mouth is. For Salesforce “outsiders,” possibly the most interesting chapters in the book are at the end, where the case is made that doing good leads to doing well, especially when considering younger stakeholders. The younger the generation, the more interested they are in a company’s social conscience.

  13. 5 out of 5

    Antonio Hernandez

    Full reflection found: TheAntonioHernandez.com Part business memoir, part Salesforce advertisement, part leadership lesson, Trailblazer blends these three themes into one cohesive story. As a leadership lesson, he offers one key insight: great leaders and organizations are driven by their values. The lessons that he communicates are valuable and Benioff shows a level of humility in his mistakes that I don’t often see in business and leadership books, but the impact of these insights clashes with Full reflection found: TheAntonioHernandez.com Part business memoir, part Salesforce advertisement, part leadership lesson, Trailblazer blends these three themes into one cohesive story. As a leadership lesson, he offers one key insight: great leaders and organizations are driven by their values. The lessons that he communicates are valuable and Benioff shows a level of humility in his mistakes that I don’t often see in business and leadership books, but the impact of these insights clashes with the same problem that we all have to deal with every day: being reactive versus being proactive. The stories at times can feel like Benioff reacting to situations rather than taking an active role in the leadership of Salesforce. Even the lessons that are gleamed from these stories are often undermined by gratuitous examples of why it's so great to work at Salesforce. At times it feels less like a book and more like an advertisement for Salesforce. Ultimately, Trailblazer reaches for deeper insights, but backs out quickly when it realizes that to tell a genuine story would require the airing out of Salesforce's less admirable qualities.

  14. 5 out of 5

    Liang Gang Yu

    This is an autobiography devoting to a corporate’s values and its social responsibilities. From the start, Marc paid tribute of his success at Salesforce to the influence of his father and grandfather on the value and responsibilities. Later, Marc shared his journey in building Salesforce unique culture and products like Einstein, and in enforcing those core values (Trust, customer success, innovation, equality) through successes and setbacks. As Marc called out, the stark contrast between This is an autobiography devoting to a corporate’s values and its social responsibilities. From the start, Marc paid tribute of his success at Salesforce to the influence of his father and grandfather on the value and responsibilities. Later, Marc shared his journey in building Salesforce unique culture and products like Einstein, and in enforcing those core values (Trust, customer success, innovation, equality) through successes and setbacks. As Marc called out, the stark contrast between Salesforce “family” and Netflix “team” concept represents the violent clash of two distant representative views on employee relationship. Salesforce “Ohana” is heart-warming and more inclusive, while “team” not “family” concept and “star culture” popular in high tech world is coldly effective and addictive. To the employees, the corporate view of this relationship matters, a lot, and is deeply personal; to the corporation, the view can be an indicator of corporate culture.

  15. 5 out of 5

    Daniel Ballinger

    I was provided an advanced copy for review via the Salesforce MVP program. With my day job being entwined with Salesforce for over the last decade I've lived through many of the events that are covered in the book. Albeit that was as someone outside the mothership. I found the book gave a different internal perspective on many of those same events. It was interesting to read about how the core values that are so often highlighted as part of Salesforce's culture evolved and were refined over time I was provided an advanced copy for review via the Salesforce MVP program. With my day job being entwined with Salesforce for over the last decade I've lived through many of the events that are covered in the book. Albeit that was as someone outside the mothership. I found the book gave a different internal perspective on many of those same events. It was interesting to read about how the core values that are so often highlighted as part of Salesforce's culture evolved and were refined over time and events that put them to the test. I know it isn't the focus of the book, but I personally found the first chapter on the Benioffs of San Francisco the most compelling. How Marc's relationship with his parents and grandparents helped form his values. The connection between Marvin Lewis and BART. Walking to the future site of the Transamerica Pyramid. If I'm honest, I almost universally read Sci Fi, but I found this a worth while look into Benioff's approach to company culture.

  16. 4 out of 5

    Alex

    I cruised through this book and found it motivating and yet grounding to me at the same time. This book really solidified to me that the working for a company that cares and leads with Consciences is something to chase or hold onto. Standing up for more then the Qrt numbers is worth it but also shows as holding rewards in the social regulates but also financially and generalized success. I loved hearing what felt like a behind the curtain stories of this this amazing company. Example: the story I cruised through this book and found it motivating and yet grounding to me at the same time. This book really solidified to me that the working for a company that cares and leads with Consciences is something to chase or hold onto. Standing up for more then the Qrt numbers is worth it but also shows as holding rewards in the social regulates but also financially and generalized success. I loved hearing what felt like a behind the curtain stories of this this amazing company. Example: the story behind the naming of the app exchange or even trailhead. This insight to a salesforce junkie like myself is great to read. Overall if your interested in how corporations can be game changers to this world and should be held to a higher standard this is the book for you. If you are looking for how to appease the stock market this book will give you a different twist on.

  17. 5 out of 5

    Seth

    [Note: I got an uncorrected proof from the publisher via a goodsreads giveaway]. If you are expecting a detailed account of how Salesforce came to be the giant it is today, or about Marc's life, you will be disappointed. Instead, this book is about the culture Marc wanted at his company (and others). He states that "values create value" for a company and that companies will be better if they actually enforce values and truly give back to communities. He wrote this book to convince company CEOs [Note: I got an uncorrected proof from the publisher via a goodsreads giveaway]. If you are expecting a detailed account of how Salesforce came to be the giant it is today, or about Marc's life, you will be disappointed. Instead, this book is about the culture Marc wanted at his company (and others). He states that "values create value" for a company and that companies will be better if they actually enforce values and truly give back to communities. He wrote this book to convince company CEOs that there is a better way to run a company other than making as much profit as you can at the expense of employees and the environment. He wrote this in part to tell people that he is different, and if what is written in the books is accurate than he is a different (better) leader that all CEOs should model themselves after. I do think everyone should read this.

  18. 5 out of 5

    Jessica Haider

    Not just a business book but a book about how important values should be in business. Marc Benioff is founder and co-CEO of salesforce. For most of my adult life, I worked at a salesforce competitor, so I have been in the "software" environment that he talks about in this book. This book isn't directly about salesforce, but Benioff uses examples from his experiences at the company and at previous jobs as he talks about how important values are in business and in life. Benioff covers topics Not just a business book but a book about how important values should be in business. Marc Benioff is founder and co-CEO of salesforce. For most of my adult life, I worked at a salesforce competitor, so I have been in the "software" environment that he talks about in this book. This book isn't directly about salesforce, but Benioff uses examples from his experiences at the company and at previous jobs as he talks about how important values are in business and in life. Benioff covers topics ranging from workplace equality (whether gender, race, LGBTQ etc.), customer success, innovation and more. Benioff's message is that corporations don't need to just focus purely on making more money, they should also focus on doing good in the world. I won a free copy of this book in a goodreads giveaway.

  19. 4 out of 5

    Jolyn Moh

    Content: 3.8/5 As a Salesforce employee, I find it incredible that we get to read and understand what was it like for the company and why we are where we are today. Some of the personal stories of how Marc's family has inspired him provided a good backdrop to understanding who the founder of my company is. Non-spoken responsibilities of a CEO were also shared and it is refreshing to hear that the CEO is helming the frontline also for social issues. Readability: 2/5 I'm not expecting this to be a Content: 3.8/5 As a Salesforce employee, I find it incredible that we get to read and understand what was it like for the company and why we are where we are today. Some of the personal stories of how Marc's family has inspired him provided a good backdrop to understanding who the founder of my company is. Non-spoken responsibilities of a CEO were also shared and it is refreshing to hear that the CEO is helming the frontline also for social issues. Readability: 2/5 I'm not expecting this to be a bedtime story or a thriller novel, but definitely can be improved. It focuses a lot of the thought processes from one person, sometimes it can feel a bit of a rambling. Although it's also backed up with some other facts and other case studies, it's a single argument that does not reflect much of the other perspectives especially when it's a multi-faceted situation.

  20. 5 out of 5

    Michael Jones

    Well written book and very interesting. Unlike most "CEO books", which are usually ghost-written, self-aggrandizing wastes of time and paper, this book gives us insights into Marc as a person, and into the foundational values of Salesforce as it began. There are great examples of how a leader is tested and challenged, and how being such a public face to a company can impact every aspect of the life of that CEO as well as their family. As an employee of Salesforce, this book makes me even more Well written book and very interesting. Unlike most "CEO books", which are usually ghost-written, self-aggrandizing wastes of time and paper, this book gives us insights into Marc as a person, and into the foundational values of Salesforce as it began. There are great examples of how a leader is tested and challenged, and how being such a public face to a company can impact every aspect of the life of that CEO as well as their family. As an employee of Salesforce, this book makes me even more proud of where I work and the people with whom I have the pleasure of working with to make our customers successful. The values stated in this book are real, and we try our best to live up to them every day.

  21. 4 out of 5

    Michelle Arredondo

    Interesting. I am not familiar with SalesForce like so many reviewers seem to be. Still I was not intimidated to dive into this book. I have read as much as I can about who Marc Benioff is and what he has done in this world before I dived into his book. With that bit of fun research and then reading this book I can honestly say that combined this was a challenging read as far as looking into oneself and trying to take something of what I have read and apply it to my life for the better. Interesting. I am not familiar with SalesForce like so many reviewers seem to be. Still I was not intimidated to dive into this book. I have read as much as I can about who Marc Benioff is and what he has done in this world before I dived into his book. With that bit of fun research and then reading this book I can honestly say that combined this was a challenging read as far as looking into oneself and trying to take something of what I have read and apply it to my life for the better. 'Challenging' in a good way. Motivating and interesting. A good read. Thanks to the good people of goodreads and to author Marc Benioff for my copy of this book that I won via giveaway. I received. I read. I reviewed this book honestly and voluntarily.

  22. 5 out of 5

    Timothy

    This was an interesting autobiographical account of the Founder and Co-CEO of Salesforce. There are certain concepts or business practices in this book that I found interesting such as the Ohana Floor and the idea that a great way to give back to the community is to not only pay your employees to volunteer, but also to teach the young skills that will help them develop skills. I did find that the book was pretty balanced between the good and the bad and that makes the book or the events in the This was an interesting autobiographical account of the Founder and Co-CEO of Salesforce. There are certain concepts or business practices in this book that I found interesting such as the Ohana Floor and the idea that a great way to give back to the community is to not only pay your employees to volunteer, but also to teach the young skills that will help them develop skills. I did find that the book was pretty balanced between the good and the bad and that makes the book or the events in the book more believable. I did have some issues with how the narration seemed to jump back and forth in time. Overall, it was an interesting read from both an autobiographical standpoint and a business practices standpoint. **I received this Advanced Reading Copy as part of a goodreads giveaway.

  23. 5 out of 5

    David Skinner

    “Companies do well when they learn to do good” I hoped this was going to be a biographical outline of Salesforce and how it has started, but it turned into a story about how the founder and CEO believes that companies should be very actively engaged in the social issues of the day. I could not disagree more strongly, because he writes with a religious fervor when he just needs to trust Jesus and then be thoughtful of social implications. He’s very political, and this book makes me actually like “Companies do well when they learn to do good” I hoped this was going to be a biographical outline of Salesforce and how it has started, but it turned into a story about how the founder and CEO believes that companies should be very actively engaged in the social issues of the day. I could not disagree more strongly, because he writes with a religious fervor when he just needs to trust Jesus and then be thoughtful of social implications. He’s very political, and this book makes me actually like him less. I want to learn from people I don’t agree with, and for that reason I think it’s smart and wise to consider how business leaders can shape the world around them. That is a good point. Would not recommend this to anyone.

  24. 5 out of 5

    Barbara

    Marc is a true Trailblazer Would that there were more Marc Benioffs. The next time I'm asked what a great leader looks like I'm going to tell them to read this book. The next time someone wants to know why values are important, I'll say "read this book" . And when there is a question about what a courageous leader acts like, my reply will be - yep - you guessed it - read Trailblazer. Although I'm sure that he sometimes felt like a voice in the wilderness, Marc Benioff persevered. And that is what Marc is a true Trailblazer Would that there were more Marc Benioffs. The next time I'm asked what a great leader looks like I'm going to tell them to read this book. The next time someone wants to know why values are important, I'll say "read this book" . And when there is a question about what a courageous leader acts like, my reply will be - yep - you guessed it - read Trailblazer. Although I'm sure that he sometimes felt like a voice in the wilderness, Marc Benioff persevered. And that is what a true leader does. Whether you are an aspiring leader or already occupy the corner office in the C-suite, you need to read Trailblazer. It will inspire you, renew your faith in human nature and give you hope for the future.

  25. 5 out of 5

    Lo

    It was an inspiring read and I have a lot of respect for Benioff in his missions in life. I think it's great that he's using his own company's money, people, and products to better the world. My one suggestion for improvement is a little more humbleness and vulnerability. I admire Beneioff's ability to persist and use his passion to motivate him. However, from the book, I got the idea that he sometimes bulldozes through people without listening-- like in the case of the bill he was trying to It was an inspiring read and I have a lot of respect for Benioff in his missions in life. I think it's great that he's using his own company's money, people, and products to better the world. My one suggestion for improvement is a little more humbleness and vulnerability. I admire Beneioff's ability to persist and use his passion to motivate him. However, from the book, I got the idea that he sometimes bulldozes through people without listening-- like in the case of the bill he was trying to pass. We're all guilty of this sometimes. It's important to admit these times as mistakes and learn from them.

  26. 4 out of 5

    Enzo Santos

    Reading time: 1 week. Rating 4/5. The book is about salesforce (biggest CRM system in the WORLD) and how the business has grown with its core values. Its about how they put trust above everything for all stake holders, add value to all their customers, believe in workplace equality, and have integrated their values to every employee which has resulted in them being a beacon for change for every fortune 500 business in the USA. My favourite part is the chapter on customer success because 1) it Reading time: 1 week. Rating 4/5. The book is about salesforce (biggest CRM system in the WORLD) and how the business has grown with its core values. Its about how they put trust above everything for all stake holders, add value to all their customers, believe in workplace equality, and have integrated their values to every employee which has resulted in them being a beacon for change for every fortune 500 business in the USA. My favourite part is the chapter on customer success because 1) it relates to my job and what we should aim to do as we grow.

  27. 4 out of 5

    Courtney

    It's refreshing to read into the mind of this CEO. I enjoyed hearing how he's faced adversity and navigated challenges in his role. He wasn't afraid to post the real quotes of negative feedback he's received and outline how he overcame it. These are the kinds of case studies we need more of. At times the book felt a bit self-promotional...but I guess I had to expect that given the giant photo of his face on the cover. Nevertheless, a worthwhile read for those looking to transform how they, and It's refreshing to read into the mind of this CEO. I enjoyed hearing how he's faced adversity and navigated challenges in his role. He wasn't afraid to post the real quotes of negative feedback he's received and outline how he overcame it. These are the kinds of case studies we need more of. At times the book felt a bit self-promotional...but I guess I had to expect that given the giant photo of his face on the cover. Nevertheless, a worthwhile read for those looking to transform how they, and their companies, work.

  28. 5 out of 5

    Stevo Brock

    This book was a Best of the Best for the month of November, 2019, as selected by Stevo's Book Reviews on the Internet / Stevo's Nobel Ideas. You can find me at http://forums.delphiforums.com/stevo1, on my Stevo's Novel Ideas Amazon Influencer page (https://www.amazon.com/shop/stevo4747), on Twitter (https://twitter.com/Stevo4747), on LinkedIn (https://www.linkedin.com/in/brocksteve/) or search for me on Google for many more reviews and recommendations.

  29. 4 out of 5

    Mo Arshath

    Marc Benioff shares how the core values of Salesforce helped them in critical situations and by using 1% of their Equity - 1% of Product - 1% of Employee time is dedicated to giving back they are creating a dent in the world. In spite of aligning the core values in giving back to the society Salesforce being the tech darling for its employees and the investors is the living proof that for a business of the future the primary goal is no longer an option to do well without doing good.

  30. 5 out of 5

    Abdulrazaq Balogun

    This is more of a memoir on Salesforce, I am really impressed with Marc's commitment to Humanity and his always standing by his Values, which won him the necessary support on the Prop-C Bill. I love the fact that he always stands out amoung other technology CEO, Outspoken with Strong Family Values

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