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Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling

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“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including “An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes.   Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.   The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.  


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“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including “An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes.   Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.   The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.  

42 review for Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling

  1. 4 out of 5

    Dee Arr

    There are times in all our lives when we find ourselves searching for answers. We usually have a good idea where we want to end up, but the path to get there is covered in heavy mist and smoke. For those interested in podcasting, there are thousands of examples to copy. We may prefer some more than others, but perhaps cannot articulate why. What we need is a map, a guidebook that promises not to take us in the wrong direction. The question is, what would that book look like? At first glance, “ There are times in all our lives when we find ourselves searching for answers. We usually have a good idea where we want to end up, but the path to get there is covered in heavy mist and smoke. For those interested in podcasting, there are thousands of examples to copy. We may prefer some more than others, but perhaps cannot articulate why. What we need is a map, a guidebook that promises not to take us in the wrong direction. The question is, what would that book look like? At first glance, “Make Noise” might not appear to be the solution, with its vibrant cover and a title that might be more at home at a championship basketball game. However, it has all the right elements and even the title has a great story behind it. Author Eric Nuzum is not someone who woke up one morning and, based upon hours of listening to different talk shows, decided he was qualified to write a book on the subject. Mr. Nuzum has been part of the industry for many years and has numerous accomplishments under his belt. Bluntly, he understands the nuts and bolts of podcasting. Which would mean nothing if he wasn’t able to put together a book that makes sense, chock-full of solid suggestions accompanied by reasons why we should take his advice. Throw in stories of the mistakes he (and others) made and you have a map of what not to do (and it’s entertaining to read stories with a human element rather than slog through 300 pages of boredom). The book is laid out in a sensible pattern that is easy to understand, thus creating a recipe for success. Mr. Nuzum constantly reminds us of the work involved, from determining exactly what you are creating (your mission boiled down to ten words) to balancing the amount of prep before an interview or a show. Along the way the author opens our eyes (i.e., a group of interesting facts – no matter how interesting -- does NOT tell a story) and shares the secrets he has learned over the years. His methods do not encourage you to cut corners. Rather, he demonstrates how to successfully smooth and shape them so they match the end vision of whatever you are creating. While this is an outstanding book for those interested in podcasting, I would recommend it for anyone working to carve a place for themselves on the Internet. If you are hosting a show, streaming on a gaming platform, you name it – there are valuable lessons in “Make Noise” and plenty of strong advice to keep you traveling toward your goals. Five stars. My thanks to NetGalley and Workman Publishing Company for an advance electronic copy of this title.

  2. 5 out of 5

    Monnie

    The only radio I own is in my car, and it probably hasn't been turned on in a decade (which, for the record, is five fewer years than the age of said car). If you ever find me listening to an audiobook, start unzipping the body bag - I'm almost ready. Streaming, to me, means the fish are biting and an earbud is somebody's hearing aid. So for the love of all that's holy, why am I reading a book about podcasting and audio storytelling? In a word, curiosity. Perhaps born of a childhood infused with The only radio I own is in my car, and it probably hasn't been turned on in a decade (which, for the record, is five fewer years than the age of said car). If you ever find me listening to an audiobook, start unzipping the body bag - I'm almost ready. Streaming, to me, means the fish are biting and an earbud is somebody's hearing aid. So for the love of all that's holy, why am I reading a book about podcasting and audio storytelling? In a word, curiosity. Perhaps born of a childhood infused with party-line crank telephones and gearshifts on steering wheels, I'm enthralled by "newfangled" gizmos and gadgets and determined to learn all I can about them (at the rate technology is advancing these days, that keeps me plenty busy). Add in years as a journalist - an industry that might not even exist were it not for curiosity - and hey, bring it on. Factor in also that while podcasts themselves aren't all that recent, they seem to be multiplying like bunnies of late. There are more than 700,000 of them in 100 languages, the author says, and I believe him. Every day, it seems, another dozen TV talking heads, business owners and (barf!) politicians are begging me to tune into their offerings. It's a trend that as far as I can see isn't going away anytime soon, and I want to find out more. Now that I've read this book, that goal has been achieved. Years of interviewing hundreds of people has made me painfully aware that far more time is consumed in the preparation process than in the actual writing of my newspaper articles, so the author's insistence that the same is true for podcasts certainly didn't come as a surprise. But for those who are considering the possibility of starting one - and, hopefully, making a few bucks in the process - it's a full-on reality check. Put another way, if you think that sitting down in your garage and speaking your mind into a microphone you snagged for $20 at Amazon will make you an overnight millionaire, think again. If you need further evidence, consider this: According to the author, fully 40% of all podcasts are abandoned within a year. What's in this book can help ensure that yours isn't among them. To be clear, this book is not a step-by-step outline of the specific equipment you'll need, how to edit your tapes (yes, that's a must) and other finer points of actual podcast production. Rather, it's a detailed and interestingly written overview - by one who clearly is an expert in the field - of what anyone who's thinking about starting a podcast needs to know before plunging ahead. The nucleus of the book, the author notes, is "finding a balance between confidence and humility, between being clear and focused while remaining open, and that there is always an opportunity to improve." Achieving success, he adds, requires compelling stories and ideas, engaging characters and a unique voice. Perhaps first and foremost is identifying your audience in almost minute detail, thus allowing you to "learn to think like they listen." There's a good-size portion devoted to leading teams - and while it serves up excellent advice for anyone who is, or will be, in that position, I admit to speeding through this section simply because even if I ever were to attempt a podcast, I'm sure my production efforts never would reach the level of cubicles filled with worker bees and my motivational buzzwords. Moving on, I thoroughly enjoyed the final section on the history of podcasting and learned a good bit more of what I'd hoped for when I picked up the book in the first place. The whole thing is wrapped up with a list of recommended reading and online resources - always a plus for a how-to book. Beyond recommending the book to anyone who's interested in starting a podcast, or in the start-up stages, or simply wants to learn more about the process as I did, I won't spill any more bean pods and instead urge you to read it for yourself. I'm certainly glad I did, and I thank the publisher, via NetGalley, for the opportunity to read an advance copy.

  3. 4 out of 5

    Bakertyl

    I'd never heard of Eric Nuzum before this book, but I'm looking forward to finding more of his work. This book is part "the job history portion of my resume is amazing" and part actionable advice for any storyteller. The focus is on audio, but almost all of the advice works for other formats. Even the bragging and personal history is well done. Nuzum throws credit to others like a rapper throwing bills to strippers- early and often. Overall: well written, well organized, a good read for anyone I'd never heard of Eric Nuzum before this book, but I'm looking forward to finding more of his work. This book is part "the job history portion of my resume is amazing" and part actionable advice for any storyteller. The focus is on audio, but almost all of the advice works for other formats. Even the bragging and personal history is well done. Nuzum throws credit to others like a rapper throwing bills to strippers- early and often. Overall: well written, well organized, a good read for anyone telling stories or someone wanting to appreciate storytelling more. **I received a free copy of this book from NetGalley in exchange for an honest review.

  4. 4 out of 5

    Christine

    "Make Noise" is a helpful book for those looking to start a podcast. It will give you very clear guidelines on the type and style of podcasts, how to execute it successfully, and popular examples. If you want to start a podcast and need some direction, this is the book for you. It doesn't include technical aspects of podcasting such as recording, equipment needed, or uploading, but with that known, this book is still very helpful. Special thanks to NetGalley for my complimentary copy in return "Make Noise" is a helpful book for those looking to start a podcast. It will give you very clear guidelines on the type and style of podcasts, how to execute it successfully, and popular examples. If you want to start a podcast and need some direction, this is the book for you. It doesn't include technical aspects of podcasting such as recording, equipment needed, or uploading, but with that known, this book is still very helpful. Special thanks to NetGalley for my complimentary copy in return for my honest review.

  5. 5 out of 5

    Naomi

    This book is an absolute MUST READ for any person looking to start a podcast. Told in simple, easy to understand and digest information, this book is LOADED with critical information to prevent mistakes for what is an expensive endeavor. What I loved most about this book was it has information applicable to the author, as well. Look for my full blog review closer to publication and possible inclusion in IndiePicks Magazine! Reviewed for publisher via Netgalley.

  6. 5 out of 5

    Walker Walker

    Pros: This book is epic! It gets straight to the point. However, I will admit that I put it down at first, but I tend to get bored reading about someone's narrative. This time it was different. I got involved and joined in immediately. I learned a lot along the way. Get this book if you want to get on the path of making some noise. This author will show you how to do it correctly while having fun. Cons: None!

  7. 4 out of 5

    Stefanie

    This is absolutely THE book to read if you’re wanting to start a podcast. Compelling, smart, and enjoyable.

  8. 4 out of 5

    Mike

  9. 5 out of 5

    Heather Goss

  10. 4 out of 5

    Olli

  11. 4 out of 5

    Lauren

  12. 5 out of 5

    susan

  13. 4 out of 5

    Kate

  14. 4 out of 5

    sun

  15. 5 out of 5

    Arthur

  16. 5 out of 5

    Deanna Chapman

  17. 5 out of 5

    James Parkinson

  18. 4 out of 5

    Rupert Gough

  19. 4 out of 5

    Lynetta

  20. 5 out of 5

    Christina M Rau

  21. 4 out of 5

    Eric

  22. 5 out of 5

    Bleriana

  23. 4 out of 5

    Mackenzie Lauka

  24. 4 out of 5

    Beth G.

  25. 5 out of 5

    Taryn

  26. 5 out of 5

    Ashley

  27. 4 out of 5

    Emily

  28. 4 out of 5

    Joyce

  29. 4 out of 5

    Leigh Anne

  30. 5 out of 5

    Trae Raulla

  31. 4 out of 5

    C. S.

  32. 4 out of 5

    Carrie

  33. 4 out of 5

    Erin Boyington

  34. 5 out of 5

    Susan

  35. 5 out of 5

    Mark Passman

  36. 4 out of 5

    Kongsmom

  37. 5 out of 5

    Jess Myles-mills

  38. 5 out of 5

    Em

  39. 5 out of 5

    Edna

  40. 4 out of 5

    Tanuj

  41. 5 out of 5

    Michael J

  42. 5 out of 5

    Hannah

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