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Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion Into a Career -- And How You C An, Too

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Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary's Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin's Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: - How to create a national brand--with no connections or experience - The secret to getting meetings with grocery store buyers - The number one thing you need to know about food safety regulations - Why a grassroots budget might actually help you succeed - Specific advice for gluten-free, organic, wine, and beverage companies - What every entrepreneur wishes someone had told them at the beginning - Why doing what you love is always a good idea


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Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary's Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin's Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: - How to create a national brand--with no connections or experience - The secret to getting meetings with grocery store buyers - The number one thing you need to know about food safety regulations - Why a grassroots budget might actually help you succeed - Specific advice for gluten-free, organic, wine, and beverage companies - What every entrepreneur wishes someone had told them at the beginning - Why doing what you love is always a good idea

30 review for Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion Into a Career -- And How You C An, Too

  1. 5 out of 5

    Gabby-Lily Raines

    Received from GoodReads First Reads. I found Cooking Up a Business a very interesting read because of the stories revolving around how these different businesses got started. What made this a very good book is how each business went from idea to product to implementation to mass distribution. The people who started these various businesses come from different backgrounds and different reasons for their ideas, yet each one of them could be one of us. Businesses mentioned Received from GoodReads First Reads. I found Cooking Up a Business a very interesting read because of the stories revolving around how these different businesses got started. What made this a very good book is how each business went from idea to product to implementation to mass distribution. The people who started these various businesses come from different backgrounds and different reasons for their ideas, yet each one of them could be one of us. Businesses mentioned in the book: 1) Love Grown Foods - Maddy D Amato & Alex Hasulak 2) Kopali Organics - Zac Zaidman 3) Tasty - Shannan Swanson and Liane Weintraub 4) Evol - Phil Anson 5) Mary's Gone Crackers - Mary Waldner (Celiac) 6) Justin's Nut Butters - Just Gold 7) Hint - Kara Goldin 8) Popchips - Keith Belling and Patrick Turpin 9) Cameron Hughes Wines - Cameron Hughes and Jessica Kogan 10) Vosges Haut-Chocolat; Wild Ophelia - Katrina Markoff

  2. 5 out of 5

    Jennifer Sweeney

    This is one of the best books I've read on this topic. Lots of terrific lessons, strategies etc.

  3. 5 out of 5

    Lulu

    I won this book from the first reads giveaways and I am so excited to read it. Thanks.

  4. 5 out of 5

    Chelsea

    I received this book in a GoodReads First Reads giveaway. I wasn't sure what exactly to expect when I started this book. I felt like it could go one of two ways. It could be very focused on nuts and bolts of starting a new food industry business or it could be filled with entertaining anecdotes from people who have started similar businesses. Thankfully it was a mix of both. The stories of each entrepreneur and how they started their business kept me from getting bogged down in the financial and I received this book in a GoodReads First Reads giveaway. I wasn't sure what exactly to expect when I started this book. I felt like it could go one of two ways. It could be very focused on nuts and bolts of starting a new food industry business or it could be filled with entertaining anecdotes from people who have started similar businesses. Thankfully it was a mix of both. The stories of each entrepreneur and how they started their business kept me from getting bogged down in the financial and economic parts of starting a business. Each chapter is about a person or couple that started a business in the food industry. The reader can read about what they did wrong and what they did right. Each chapter is followed by a short summary of the advice that came from each person's story. This book was very informative and entertaining. While I have no plans to start a business in the food industry, I think this book had some good advice for all those in the business world.

  5. 5 out of 5

    Piper Mount

    This book is really mediocre for a few reasons. 1. It seems to be about "food businesses" in general, but is very specifically about people designing products to be sold in grocery stores. "Food businesses" is an enormous category and she gives a total of 6 pages at the end of the book to talk about advice from food businesses that aren't grocery products. 2. It's poorly organized. Stories are interspersed with unrelated "advice" sections that break up the flow. Photos add nothing.

  6. 4 out of 5

    Brigitte Zabak

    More like 4.5. This was a really interesting read. I checked it out in the hopes that it would give me some useful knowledge regarding home-based food businesses, but it focused more on the startup stories and growth process of successful innovative food-based companies. It was really fascinating to learn about the origins of companies I actively support. And the book did provide a few vital take-aways that can be applied for cottage food businesses. Fun read!

  7. 4 out of 5

    Janine Brouillette

    Good book for an overview if you are looking at starting your own business or brand. This book has a wide range of entrepreneurs working to grow their passion in food. This is a go to book and manual for those who are about to launch in the food industry. This book covers designing a product, creating and growing a brand, food safety, navigating the world of manufacturing, grocery store placement, creating a buzz, and working with a finacial model.

  8. 4 out of 5

    Elizabeth Lilly

    It's fascinating to read what sparked the ideas behind these now household food and beverage brands like Justin's and butters and Popchips. The chapters aren't just filled with these stories, though, helpful information, like how to obtain UPC code DNA distribution, is naturally scattered throughout.

  9. 4 out of 5

    Alex Devero

    If you want to turn your passion for locally grown food, healthy eating or fair trade into a business, then dive in! A food business presents plenty of challenges, however. Whether grappling with funding or scaling, if you’re resourceful, creative and hold firm to your brand’s values, you’ll soon taste success as the world savors your innovative product.

  10. 5 out of 5

    Grace Dadoyan

    Great collection of stories from entrepreneurs that launched their food products. The stores are touching and inspiring and showcase the success that comes from hard work, inspiration and a little serendipity. Even if you are not starting a food business, you'll enjoy reading how these well-known brands got started like Mary's Gone Cracker's, Justin's, Popchips, and more.

  11. 4 out of 5

    Fredrick Danysh

    A few practices for conducting a successful food related business are discussed and supported by success stories of individuals. It comes across as a rah-rah motivational book and I quickly lost interest.

  12. 5 out of 5

    Kathy

    Practical and useful tips for someone who would like to establish their own food business - covers everything from creating your own brand to marketing. Includes the stories of several successful entrepreneurs.

  13. 4 out of 5

    Samantha Salmon

    my review is here http://findinginspirationeverywhere.c...

  14. 5 out of 5

    Sarah Combs

    This was an excellent read well researched and written.I really enjoyed reading about the experiences of others and their success.

  15. 5 out of 5

    Joe

    Very practical applications using a variety of case studies

  16. 4 out of 5

    Christine

    A feel good read to give you confidence to pursue what you love through stories, not preaching.

  17. 4 out of 5

    Shanna Jade

    A great read for anyone entertaining the thought about a business in food. Hofstetter dips into multiple different avenues of the food biz, providing tangible advice throughout each chapter.

  18. 5 out of 5

    Wennifred

    I just won a copy from Goodreads. Looking forward to reading it. Thank you.

  19. 5 out of 5

    Jeri

    Stories about food entrepreneurs pulling themselves up by their bootstraps. A good, inspiring book full of interesting stories. It made me want to go out and buy Hint. :)

  20. 4 out of 5

    Ben Houston Yim

  21. 4 out of 5

    Ian Carswell

  22. 4 out of 5

    Allison Marco

  23. 5 out of 5

    Belinda Weber

  24. 5 out of 5

    Jennifer

  25. 4 out of 5

    Cathleen

  26. 5 out of 5

    GB Sathya

  27. 4 out of 5

    Lynn Yoder Thibault

  28. 5 out of 5

    Smokeyletters

  29. 5 out of 5

    Raza

  30. 4 out of 5

    Katie

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